NFL Week 1 Drives More Users for OSBs Than World Cup

OSB apps sit about their World Cup DAU highs as the NFL season kicks off.

BOSTON, Sept. 17, 2026 (GLOBE NEWSWIRE) -- Apptopia announces a new report on DraftKings Inc, Flutter Entertainment PLC, Caesars Entertainment Inc, MGM Resorts International, Kalshi and Polymarket. This can be accessed in full here.

The report is an update on Apptopia’s coverage of the OSB & PM market, looking at the time since the World Cup and through the first week of the NFL season. Data focuses on daily active users, average sessions per DAU, and cross-app usage of online sportsbooks and prediction markets.

About Apptopia
Apptopia provides institutional investors with mobile app intelligence on publicly traded companies and their competitors. Its proprietary consumer panel of 15 million devices tracks engagement and cross-app behavior. These insights reveal how consumers shift between competitors, which segments are churning, and how engagement patterns signal business performance. This data serves as an early indicator of consumer trends affecting company revenues, helping institutional investors make better decisions ahead of earnings. Apptopia is the flagship mobile data provider for Bloomberg and the leading mobile data provider of YipitData.

Media Contact
Adam Blacker
ablacker@apptopia.com

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