Celebrating India’s independence, enterprise and progress
news

IBM and WWF-Germany to Build New AI Solution to Support Conservation of Keystone Species

Aug 12, 2024 · Source: cision
IBM and WWF-Germany to Build New AI Solution to Support Conservation of Keystone Species

ARMONK, N.Y., Aug. 12, 2024 -- Today, IBM (NYSE: IBM) and the World Wide Fund For Nature - Germany (WWF) announced they will work together to explore developing a new solution to support the monitoring of keystone species, starting with the critically endangered African forest elephant.

IBM Corporation logo.

Combining IBM's expertise in sustainability and technology with WWF's extensive experience in wildlife conservation, the new solution will be designed to utilize AI-powered visual inspection to enhance elephant tracking, supporting the accurate identification of individual elephants from camera trap photos. The goal of this solution is to help support key conservation efforts of African forest elephants, which have been shown to increase carbon storage in their forest habitats .

In the future, this technology may also be used by organizations to assess the financial value of nature's contributions to people (NCP) provided by African forest elephants, such as carbon sequestration 'services', recognizing the important role they play in maintaining healthy ecosystems.

The African forest elephant has experienced an over 80% decrease in their populations in recent years due to habitat loss and poaching in the Congo Basin. As businesses work to address climate change, supporting nature restoration can play a critical role in reducing carbon emissions in the atmosphere.

By harnessing the power of technology to track and value natural capital, organizations can unlock new opportunities to support climate change mitigation efforts, while also identifying new sustainable finance investments.

"At IBM, we strive to make a lasting, positive impact on the world in business, our environment, and the communities in which we work and live. Our collaboration with WWF marks a significant step forward in this effort. By combining our expertise in technology and sustainability with WWF's conservation expertise, we aim to leverage the power of technology to create a more sustainable future." - Oday Abbosh, Global Sustainability Services Leader, IBM Consulting

As part of this collaboration, IBM Consulting worked with WWF to explore opportunities for innovation, aligning WWF's conservation initiatives with IBM's sustainability and technology expertise. IBM's own software, IBM Maximo Visual Inspection (MVI), will be used in this collaboration. Leveraging MVI's AI-powered visual inspection and modeling capabilities, the solution aims to analyze images from camera traps and film to identify individual African forest elephants with greater accuracy. Currently, the use case focuses on head and tusk-related image recognition, similar to a fingerprint for humans.

"Our technology will play a crucial role in streamlining the process of identifying and accounting for the individual elephants. This is an exciting new use of IBM software, which in combination with our consulting services and WWF's deep knowledge of the natural world can help create new ways to accelerate organizations' sustainability efforts." - Kendra Dekeyrel, VP of ESG and Asset Management at IBM

In addition, the two organizations aim to leverage IBM Environmental Intelligence to detect above-ground biomass and vegetation levels in specific areas where the elephants are present. This will enable more accurate predictions of the elephants' future locations to better quantify the NCP services they provide. Ultimately,this will help the process of quantifying and tokenizing the value of carbon services provided by the African forest elephant, providing organizations with insights they can use to further drive sustainability efforts.

Harnessing the power of natural capital for sustainability

IBM and WWF are committed to exploring innovative products and services to help organizations harness natural capital to accelerate their sustainability progress. 

The concept of natural capital refers to the world's stocks of natural assets, including geology, soil, air, water, and all wildlife. These natural assets provide a range of ecosystem services and NCP, which are the direct and indirect ways nature contributes to human well-being.

For instance, a single African forest elephant, roaming freely in its natural habitat, can increase the net carbon capture capacity of the forest by almost 250 acres. This is equivalent to removing from the atmosphere a year's worth of emissions from 2,047 cars. According to the International Monetary Fund (IMF), this can translate into a dollar value of up to $1.75 million per elephant, considering the carbon sequestration and other ecosystem services it provides.

"Counting African forest elephants is both difficult and costly. The logistics are complex and the resulting population numbers are not precise. Being able to identify individual elephants from camera trap images with the help of AI has the potential to be a game-changer. With AI, we will be able to monitor individual animals in space and time, giving us more robust and detailed population estimates and allowing for performance-based conservation payments, such as wildlife credits. The spatial data will also show us where these elephants choose to move – thus enabling us to protect these wildlife corridors." - Dr. Thomas Breuer, WWF Germany - African Forest Elephant Coordinator

ABOUT IBM IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contact:

Lily O'Brien

IBM

lilyobrien@ibm.com

Logo - https://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/ibm-and-wwf-germany-to-build-new-ai-solution-to-support-conservation-of-keystone-species-302219114.html

Comments (0)

Login to join the conversation

Login / Register

No comments yet. Be the first to comment!

More to Read

VICTORINOX INDIA WELCOMES ABHAY DEOL AS A FRIEND OF THE BRAND
news
Aug 15, 2026 1 min

VICTORINOX INDIA WELCOMES ABHAY DEOL AS A FRIEND OF THE BRAND

SHARED VALUES. AUTHENTICITY. CHARACTER. MUMBAI, India , Aug. 15, 2026 -- Victorinox India today announced actor Abhay Deol as a Friend of the Brand for its watch portfolio for the coming 18 months . Known for his authenticity, independent spirit and thoughtful approach to life, Deol reflects values that have guided Victorinox for more than 140 years. The association will bring Abhay Deol across Victorinox s watch portfolio, all collections including I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro and Concept One Automatic . Throughout this term, Deol will feature across all media touch touchpoints including digital, outdoor and retail touchpoints, celebrating a shared commitment to character, quality and enduring craftsmanship.

77 DAYS TO GO: 7 WONDERS OF FUTURE CITIES COUNTS DOWN TO START OF VOTING
news
Aug 15, 2026 1 min

77 DAYS TO GO: 7 WONDERS OF FUTURE CITIES COUNTS DOWN TO START OF VOTING

DUBAI, UAE , Aug. 15, 2026 -- 7 Wonders of Future Cities today marks 77 days until global voting begins on www.7wondersfc.com on 31 October 2026. The day, also known as World Cities Day, will be when the public can start choosing amongst the participating cities and developments, to become historically recognised as the leading representatives of the future of urban life. According to Jean-Paul de la Fuente, Chairman of the 7 Wonders of Future Cities campaign, Public participation, global visibility and the status of our recognised brand can transform urban vision into a shared cause, and we are seeing this already with motivating engagement from participating cities and developments from all over the world.

TestMu AI Unveils the Fifth Edition of the TestMu Conference in 2026
news
Aug 14, 2026 1 min

TestMu AI Unveils the Fifth Edition of the TestMu Conference in 2026

The world s largest virtual agentic engineering and quality conference returns with a focus on autonomous quality, agentic workflows, and AI-native testing strategies SAN FRANCISCO and NOIDA, India , Aug. 14, 2026 -- TestMu AI (formerly LambdaTest), the world s first Agentic AI-powered Quality Engineering platform, is excited to unveil the 5th edition of its flagship TestMu Conference, taking place virtually from August 19 21, 2026. This year s event is expected to host over 75,000 developers, builders, and quality engineers from more than 120 countries, making it the world s largest virtual conference dedicated to agentic engineering and quality.

Michael Owen Joins ehamarkets as Global Brand Ambassador
news
Aug 14, 2026 1 min

Michael Owen Joins ehamarkets as Global Brand Ambassador

HONG KONG and NEW YORK , Aug. 14, 2026 -- ehamarkets today announced a global brand partnership with England football legend and 2001 Ballon d Or winner Michael Owen, who has joined the brand as its Global Brand Ambassador. Owen said he was drawn to ehamarkets focus on technology, reliability and a simpler trading experience. I m delighted to join ehamarkets as its Global Brand Ambassador. I like the way ehamarkets uses technology to make trading simpler and more efficient. It s exciting to be part of a brand that is building a modern trading experience for people around the world.

RemotePeople Completes 2026 SOC 2 Type II Audit Across Security, Availability, and Confidentiality
news
Aug 14, 2026 1 min

RemotePeople Completes 2026 SOC 2 Type II Audit Across Security, Availability, and Confidentiality

The New York-headquartered global Employer of Record renews its SOC 2 Type II attestation for a full 12-month period, adding to its ISO 27001 and GDPR certifications and its recent A+ platform security rating from Astra Security. NEW YORK , Aug. 14, 2026 -- RemotePeople, a global provider of Employer of Record (EOR), payroll, and recruitment services operating in more than 150 countries, today announced the successful completion of its 2026 SOC 2 Type II audit , covering the Security, Availability, and Confidentiality Trust Service Criteria. The independent examination was performed by INTERCERT CPA LLC in accordance with AICPA SSAE 21 attestation standards and covered a continuous 12-month observation period from May 31, 2025 to May 30, 2026.

Bybit TradFi Perpetuals Extend 24/7 Exposure to Over 200 Global Equities and Pre-IPO Assets
news
Aug 14, 2026 1 min

Bybit TradFi Perpetuals Extend 24/7 Exposure to Over 200 Global Equities and Pre-IPO Assets

DUBAI, UAE , Aug. 14, 2026 -- Bybit , the world s second-largest cryptocurrency exchange by trading volume, is pleased to announce TradFi Perpetual Contracts now offer over 200 curated TradFi-themed listings , marking one of the highest quality coverage of TradFi derivatives exposure available on a crypto-native platform. The lineup now spans equities, ETFs, precious metals, indices, and oil, with coverage extending across premium US, Hong Kong, South Korean and other equities markets.

FERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRAND
news
Aug 14, 2026 1 min

FERRERO GROUP TO ACQUIRE PURELY ELIZABETH, A LEADING U.S. MODERN WELLNESS BRAND

LUXEMBOURG and BOULDER, Colo. , Aug. 14, 2026 -- Ferrero Group today announced it has signed an agreement to acquire Purely Elizabeth, the high-growth modern wellness brand and a leading better-for-you food company based in the U.S. The acquisition further enhances Ferrero s relevance at the American breakfast table with Purely Elizabeth joining its portfolio. Following closing, Ferrero intends to support Purely Elizabeth s next phase of growth through continued product innovation, operational capabilities and expanded distribution, helping the brand reach more consumers while preserving its distinct identity and commitment to quality.

Deeper Insights, Better Analytics: Bybit Options Close the Data Gap Between Retail and Institutional Traders
news
Aug 14, 2026 1 min

Deeper Insights, Better Analytics: Bybit Options Close the Data Gap Between Retail and Institutional Traders

DUBAI, UAE , Aug. 14, 2026 -- Bybit , the world s second-largest cryptocurrency exchange by trading volume, announced a major upgrade to its Options Data section, introducing a suite of institutional-grade analytics to provide traders with a clearer view of volatility, positioning, and market structure. The redesigned page integrates institutional-grade analytics with a cleaner, more accessible interface for all users. Options trading has been gaining popularity among digital asset derivatives traders, as they increasingly move beyond simple long or short positions to alternative strategies that account for volatility, time decay, and risk management. Options give traders the right, but not the obligation, to buy or sell an asset at a set price before a set date.