New data shows personalized, mobile-first learning is essential to retaining and engaging the newest generation of frontline workers
WATERLOO, ON, May 16, 2025 -- Generation Z (Gen Z) is reshaping the workforce—and setting new expectations for how training should support their success. According to Axonify's latest report, Polling the frontline: Gen Z's training and skills gaps, more than three-quarters (77%) of frontline Gen Z workers have faced situations where insufficient job-specific skills and training hindered their ability to complete tasks effectively. In these moments, nearly two-thirds (62%) reported feeling overwhelmed and anxious, over half (55%) experienced embarrassment and 14% even considered quitting their jobs. This new data from Axonify, a global leader in frontline training and performance, reveals the urgent need for employers to rethink how they train and support the newest generation of frontline talent.
The report surveyed 500 U.S. Gen Z frontline workers to understand what's working—and where training is falling flat. For many, training begins and ends at onboarding. One in three received training only when they started their role, while 37% say they don't have enough time to learn on the job. Others describe the training they did receive as disengaging or irrelevant, with 34% reporting that the content lacked interest or practical value. These gaps have real consequences: 67% of Gen Z workers say more consistent training would help reduce burnout, and 81% believe they would stay longer in their jobs if they had better ongoing support.
For Gen Z frontline workers, it's not just about how much training they get—it's about how relevant and applicable it is. Many say the content they receive isn't personalized, doesn't reflect their day-to-day challenges or fails to build confidence. In fact, 24% of respondents said they didn't feel more confident after completing training, highlighting deeper issues with how knowledge is being delivered and reinforced.
"These findings underscore the critical need for employers to rethink their training strategies to better support Gen Z workers," said Dave Carter, Chief Revenue Officer at Axonify. "By providing personalized, engaging and accessible training programs, organizations can not only bridge existing skills gaps but also enhance employee confidence, productivity and retention. It's clear that adapting to the preferences of this new generation is essential for building a resilient and effective frontline workforce."
Gen Z workers aren't resistant to training—they're asking for more of it, delivered with purpose, relevance and flexibility. Half of the respondents (50%) want personalized training tailored to their roles and career goals. Meanwhile, 35% prefer short video modules that are quick and easy to understand and another 35% want the option to learn on mobile devices. The shift toward more personalized, continuous learning is reshaping how frontline organizations approach training and development—and Gen Z is shining a spotlight on what they need to succeed. When training reflects these real-life situations, workers report greater confidence (90%), productivity (82%) and job satisfaction (81%)—all of which drive better outcomes for employers.
"This generation is digitally native and eager for work," said Carter. "When training is personalized, practical and accessible, it enables Gen Z to grow with your organization instead of out of it."
Learn more about the state of Gen Z frontline training in full - Polling the frontline: Gen Z's training and skills gaps
Survey methodology: Axonify surveyed 500 retail, hospitality and food and beverage frontline workers within Generation Z (age 18- 28) in the U.S. using the online insights platform Pollfish. This survey was completed in April 2025.
About Axonify
Axonify is the #1 frontline-forward training and performance platform used by companies like Walmart, Kroger and Foot Locker. Over 4M users in 160+ countries use Axonify to onboard and train in five minutes a day. With personalized, AI-powered microlearning, custom training content, embedded communication, task management and more, Axonify is revolutionizing the way frontline workers learn, connect and get things done. Axonify is headquartered in Waterloo, Ontario, Canada. For more information, visit axonify.com.
Media Contact:
Niveen Saleh
PR and Communications Manager
nsaleh@axonify.com
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