NEW DELHI, April 10, 2024 -- Forever New, the perfectionist of grace, is thrilled to announce the launch of its exclusive SS24 Collection, Another Day in Paradise, set to amaze fashion enthusiasts worldwide. This collection promises to refresh one's wardrobe essentials with its elegant and contemporary designs.

Drawing inspiration from the latest fashion trends, the SS24 Collection takes center stage with a fascinating array of styles. Each piece displays an aura of effortless charm, from playful Placement prints to attractive Abstract monotone florals. This collection is all about Ruffles, chic Asymmetrical cuts, and stylish strapless necklines meticulously crafted to accentuate the silhouette.

The SS24 Colle­ction showcases two charismatic color palettes. One­ features soft, soothing pastels like­ gentle lilac, blue, and white­, creating a tranquil and graceful atmosphere­. The other welcomes vibrant abstract floral motifs in striking shades of red, citrus, neutral tone­s, and brown, adding a bold and dynamic touch to one's outfits. Each piece is more appealing than the other, offe­ring a diverse range of options to choose­ from.

Porcelain (White) is a core color, offering a timeless canvas to showcase the new layers of bright colors and prints that define this collection. Forever New will witness a visual transformation across the stores with Pooja Hegde's Campaign Styles that are fashion-forward and display the spirit of the season. Each garment epitomizes elegance, from the ocean-inspired blue ruffle dress to the bold floral sheath grasping the vibrancy of summer blooms. With luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate the wardrobe. Available in stores and online for experiencing the allure of the new season with Forever New.

The key colors such as Parker Floral, Cherry Tomato, Large Blue Chintz, and Vivid Azure rule the collection, imbuing every piece with energy and vitality. With the April launch, Forever New introduces 7 new Signature Dress styles, further expanding the possibilities of sartorial expression.

Pooja Hegde, the brand ambassador of Forever New, expresses, "Forever New has always been equivalent with elegance and sophistication. As a brand ambassador, I am delighted to witness the SS24 Collection, which continues to uphold these values. Each piece in this collection oozes charm and represents the nature of contemporary style. I am excited for everyone to experience the charisma of Forever New and welcome their unique sense of style."

Dhruv Bogra, the Country Manager - India of Forever New, adds, "The Spring/Summer 2024 collection is a vibrant celebration of life and style, encouraging individual expression through pieces that are both timeless and timely. Inspired by the natural beauty of the season, each garment is carefully crafted to offer a fresh perspective on contemporary style. With the unveiling of key pieces, the collection presents a kaleidoscope of fashion statements."

Forever New's SS24 Collection represents a stunning fusion of trends, offering diverse styles to suit every occasion. From the refined appeal of Gentle Botanical florals and intricate embroidery details to the playful charm of abstract monotone florals and billowing sleeves, each piece oozes sophistication and elegance. Whether it's the defined fits and lightweight fabrics perfect for formal day attire or the bold abstract prints balanced with soft, earthy tones ideal for casual daywear, this collection perfectly harmonizes contemporary chic with timeless grace. With new prints like Warrantina Floral and Selen Floral, alongside classic denim, whites, and signature dresses, Forever New invites everyone to elevate their wardrobe with modern femininity and sartorial excellence.

Another Day in Paradise features a wide range of fashionable options, from Ruffle dresses to Bodycon pieces, versatile co-ords, linen Tops, and Frill Neck Blouses.

Experience the spirit of refinement with Forever New's SS24 Collection, where classic elegance meets contemporary magic. Elevate the wardrobe and make a statement that goes beyond seasons with pieces that represent the heart of modern femininity.


Forever New is one of the fastest-growing premium fashion retail brands. From dresses for every occasion to work-wear essentials, sparkling accessories, stylish footwear, and the perfect-fit denim, Forever New is committed to fashion that stays relevant beyond one season & elevates personal style. The brand continues to focus on creating easy-to-wear and timeless collections of ensembles dedicated to celebrating modern femininity.



Cision View original content to download multimedia: