Transmit, P&G and WPP lead panel on contextual advertising and sustainable monetization models amid shifting sports rights landscape

MIAMI, Sept. 14, 2026 (GLOBE NEWSWIRE) -- Jupiter Festival Miami, the new global gathering for leaders across media, entertainment and sports, today announced a partnership with Transmit, the AI-powered live content monetization platform powered by proprietary MomentAI technology, to host a live sports advertising innovation panel at its inaugural event October 6–9, 2026.

Transmit will lead an industry-focused panel titled "Monetize the Moment, Not the Break: Creating New Advertising Value Without Interrupting the Game," featuring Scott Young, Chief Product Officer of Transmit; Dan Conte, Head of Sports Marketing at PMG; and Alex Willets, Head of Global Investments at WPP. The session takes place Wednesday, October 7, from 2:40–3:25 p.m. exploring how AI-powered contextual advertising, platform-scale distribution, and real-time audience signals are reshaping the business. The panelists will discuss new revenue streams for media owners, delivering measurable outcomes for brands, and protecting the viewing experience fans demand.

"Live sports commands extraordinary audience attention but faces mounting pressure," said Scott Young, CPO of Transmit. "Rights costs continue to climb, viewing fragmentation has accelerated, and traditional ad-supported models are straining under advertiser demands for ROI and viewer expectations. The industry can't solve this problem by adding more commercial breaks. Jupiter Festival is the right place to bring together the decision-makers who control sports rights, advertising spend, and the distribution platforms to reimagine how this works."

William Mellis, CEO and Co-Founder of Jupiter Festival, said: "Transmit represents exactly the kind of forward-thinking innovation we built Jupiter Festival to surface. The convergence of live sports, technology, and media is accelerating. This panel brings together the budget owners, the creators, and the solution providers to tackle one of the industry's most urgent challenges in real time."

The partnership underscores Jupiter Festival's commitment to assembling peers who are actively shaping the future of content by bringing together the strategists setting direction, the operators executing at scale, and the technology leaders innovating the viewing experience.

About Jupiter Festival
Jupiter Festival is a global event in media, entertainment, and sports, designed to connect decision-makers, creators, and brands shaping the future of content and commerce. Taking place October 6–9, 2026, in Miami, Jupiter Festival brings together thousands of senior executives, hundreds of world-class speakers, and the industry's most influential voices for deal-making, collaboration, and high-impact networking. Inspired by the world's leading business forums, Jupiter Festival is engineered for meaningful connection and real business outcomes. For more information, visit jupiter-miami.com.

About Transmit
Transmit is an AI-powered live content monetization platform powered by proprietary MomentAI technology. Transmit enables media companies, broadcasters, and platforms to detect key moments in live content and deliver hyper-contextual, non-disruptive advertising at peak audience engagement. Transmit works with leading broadcasters, sports leagues, and streaming platforms globally. Learn more at transmit.live.

Media Contact:
Kate Dougherty / Brittany Tibaldi
551-265-2825 / 516-974-2216
kdougherty@kcsa.com / btibaldi@kcsa.com