NEW DELHI, March 19, 2025 -- Digital travel platform Agoda's 2025 Sustainable Travel Survey reveals India as the second most sustainability-conscious travel market in Asia, with over four in five Indian travelers (82%) factoring sustainability into their 2025 travel plans, higher than the average for all Asian travelers combined (68%).
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Personal Values Drive More Sustainable Choices
Indian travelers are increasingly motivated by personal values and beliefs (24%) and authentic tourism experiences (21%) as their primary motivations for more sustainable travel. This trend underscores a broader movement towards travel that is not only enjoyable but also meaningful and impactful.
Conscious Travel Gains Momentum
Many Indian travelers are also making conscious choices to minimize their environmental impact, with 21% of respondents opting to travel during off-peak seasons to reduce overcrowding. Additionally, three actions received 16% of the votes each: choosing accommodations with sustainability certifications, using public transport or walking/biking instead of driving, and packing reusable items to minimize waste, like water bottles.
Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agoda, shared, "It's great to see Indian travelers wanting to leave a positive impact, and Agoda is here to support their journey. Agoda's Eco Deals program is designed to empower even more travelers to consider sustainability when planning their next trip. For every booking made on partnering properties in the program, Agoda donates one US dollar to local conversation projects. Travelers get to enjoy great savings while also helping to preserve the beauty and authenticity of the destinations they love."
Since the recent launch of the 2025 edition, Agoda's Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia. More information can be found on www.agoda.com/ecodeals.
Agoda's offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda's mobile app or visit Agoda.com to discover the best deals for your next trip.
Logo - https://mma.prnewswire.com/media/2567836/Agoda.jpg
View original content:https://www.prnewswire.com/in/news-releases/sustainability-takes-priority-for-indian-travelers-in-2025--agoda-survey-reveals-302404405.html
