US Home Furniture Market to Hit USD 157.2 billion by 2031 as AI-Powered AR/VR Boost Conversion, Says Mordor Intelligence

The United States home furniture market is growing at a 3.78% CAGR from 2026 to 2031, supported by the Western region’s 27.05% share of regional sales in 2025.

Hyderabad, India, Oct. 19, 2026 (GLOBE NEWSWIRE) -- According to Mordor Intelligence, the US home furniture market size was valued at USD 125.81 billion in 2025 and is expected to grow from USD 130.57 billion in 2026 to USD 157.2 billion by 2031, at a 3.78% CAGR. Market expansion is being supported by new household formation, home remodeling, and rising demand for multi-functional furniture suited to smaller urban spaces. High mortgage rates are encouraging homeowners to renovate and refresh interiors rather than relocate, supporting furniture replacement demand. Sustainability incentives are also favoring certified wood products, while import competition and freight cost volatility remain key challenges for manufacturers. 

United States Home Furniture Market Growth Drivers 

Home renovation supports furniture demand 

Increasing spending on home renovations is creating additional opportunities for furniture manufacturers and retailers, as homeowners often refresh furnishings alongside upgraded interiors. Elevated mortgage rates are encouraging households to remain in their existing properties and invest more in kitchens, bathrooms, living areas, and other spaces. Older homeowners are also driving demand for comfortable and age-friendly furniture designs. Meanwhile, consumers undertaking larger renovation projects are showing stronger interest in premium cabinets, dining furniture, and coordinated pieces that complement new finishes and improve the overall look of their homes. 

Condo affordability boosts demand for flexible furniture 

Improved condominium affordability in some coastal markets is helping more first-time buyers enter homeownership, supporting demand for furniture suited to smaller living spaces. Condo residents increasingly prefer modular and multi-functional products that maximize available room, including sectional sofas, storage ottomans, and convertible tables. Manufacturers are responding with flexible furniture solutions that can serve multiple purposes, creating additional sales opportunities as buyers furnish their new homes. 

Immigration-driven household formation supports furniture demand 

Rising immigration is contributing to household formation and creating a steady pool of new consumers entering the housing market. Newly established households are generating demand for essential furniture, particularly affordable bedroom, living room, and dining sets, before gradually moving toward higher-quality products. Strong population growth in Sunbelt cities is further supporting this trend, while preferences for larger dining areas and multi-generational living are broadening demand across furniture categories. 

Jayveer V, Senior Research Manager, Mordor Intelligence, says, “Mordor Intelligence combines reported market data with consistent research practices to provide a clear view of demand, competitive activity, and market structure. Its standardized approach supports dependable comparisons and practical decisions for businesses assessing the US home furniture market.” 

Major Segments Highlighted in the US Home Furniture Market Report 

By Product 

• Living Room and Dining Room Furniture 

• Bedroom Furniture 

• Kitchen Furniture 

• Home Office Furniture 

• Bathroom Furniture 

• Outdoor Furniture 

• Other Furniture 

By Material 

• Wood 

• Metal 

• Plastic & Polymer 

• Others 

By Price Range 

• Economy 

• Mid-Range 

• Premium 

By Distribution Channel 

• Home Centers 

• Specialty Furniture Stores (including exclusive brand outlets) 

• Online 

• Other Distribution Channels (includes hypermarkets, supermarkets, teleshopping, warehouse clubs, departmental stores, and other channels) 
  

US Home Furniture Market Regional Insights 

Southwest demand is being supported by migration, corporate relocations, and continued household formation. Growing urban populations are driving purchases across living, dining, and outdoor furniture, while favorable weather supports outdoor-living products. Family-oriented preferences and expanding manufacturing and distribution activity are further strengthening the region’s furniture market. 

West demand is supported by higher household incomes, sustainability-focused preferences, and strong adoption of digital furniture shopping. Urban consumers are showing growing interest in modular and flexible furniture suited to compact living spaces, while established ports and distribution networks support product availability. Design trends emerging from the region also continue to influence furniture preferences across other parts of the country. 

Access This Report in Japanese: https://www.mordorintelligence.com/ja/industry-reports/us-home-furniture-market?utm_source=globenewswire 

Overview – United States Home Furniture Industry

United States Home Furniture Companies: Covers global overview, market overview, key segments, available financial information, strategic insights, market position and share, products and services, and recent developments. 

• Ashley Furniture Industries 

• Inter IKEA Holding B.V. 

• Williams-Sonoma Inc. (Pottery Barn, West Elm) 

• Wayfair Inc. 

• La-Z-Boy Inc. 

• American Signature Inc. (Value City) 

• RH (Restoration Hardware) 

• Ethan Allen Interiors 

• Bassett Furniture Industries 

• Flexsteel Industries 

• Haverty Furniture Companies 

• Hooker Furnishings Corp. 

• Sauder Woodworking Co. 

• American Woodmark Corp. 

• Sleep Number Corp. 

• Tempur Sealy International 

• Casper Sleep Inc. 

• Rooms To Go Inc. 

• Crate & Barrel Holdings 
  

• Amazon.com Inc. (Furniture category) 

• Walmart Inc. 

• Overstock.com Inc. 
   

Get in-depth industry insights on the US home furniture market research report: https://www.mordorintelligence.com/industry-reports/us-home-furniture-market?utm_source=globenewswire 

Explore related reports from Mordor Intelligence 

Global Home Furniture Market Size: The home furniture market was valued at USD 508.59 billion in 2025 and is projected to rise from USD 529.39 billion in 2026 to USD 646.86 billion by 2031, expanding at a 4.09% CAGR. Growth is being supported by the continued adoption of hybrid work, which is increasing demand for home-office furniture that combines functionality, comfort, and residential design. 

UAE Home Furniture Market Share: The UAE home furniture market report is segmented by product (living room and dining room furniture, bedroom furniture, kitchen furniture, and other products), by material (wood, metal, plastic and polymer, and others), price range (economy, mid-range, and premium), by distribution channel (home centers, specialty furniture stores, online, and other distribution channels), and geography. Market forecasts are provided in terms of value (USD). 

Germany Home Furniture Market Growth: Competitive intensity remains strong in the Germany home furniture market, with manufacturers and retailers competing across different price segments and sales channels. The market remains fragmented, particularly in the mid-range segment, where many companies operate on a smaller scale. Larger players are gaining an advantage through efficient logistics, procurement, and omnichannel operations, while recent consolidation is further strengthening their retail presence. 

About Mordor Intelligence 

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