- Fri, 29 Aug 2025 2 Min Read
Morphy Richards Brings "Innovate for Enlightening Progress" to IFA Berlin 2025
BERLIN, Aug. 29, 2025 -- Morphy Richards, a trusted name in home appliances with 89 years of legacy, will unveil its latest innovations at IFA Berlin 2025 (September 5–9, Hall 7.1C, Booth 105) under the theme "Innovate for Enlightening Progress". The showcase will highlight Morphy Richards' fusion of heritage craftsmanship with advanced technology, redefining modern living.
Flagship Innovations for Today's Homes
Building on the success of the S1 Pro—the world's first ductless air conditioner, which raised about $1 million on Kickstarter and earned accolades at IFA 2024, Morphy Richards will debut the S1 Ultra at IFA 2025. Powered by Fusion Max Tech, the S1 Ultra offers five-in-one functionality, including cooling, heating, humidifying, airflow, and ductless operation, providing year-round comfort. Inspired by aircraft engines and accented with subtle wood elements, it combines advanced innovation with elegant design, reflecting its deep, user-driven insight.