Monday, 19 February 2024 6 Min Read
Consumer Houseware startup, Basil raises INR 3.6 crore seed funding from IIMA Ventures and Appreciate Capital
Basil aims to reimagine homeware & kitchenware for Millennials and Gen AlphaLaunches food storage and hydration categories with its range of Bento Boxes and Bottles targeting urban parents.To utilize the funds to bolster its direct-to-consumer (D2C) play, expand reach via e-commerce channels and expand product portfolio.BANGALORE, India, Feb. 19, 2024 -- Bangalore-based, Consumer Houseware startup, Basil today announced that it has raised INR 3.6 crore seed funding co-led by IIMA Ventures (formerly IIMA-CIIE) and Appreciate Capital. The round also saw participation from prominent angel investors such as Mohit Sadaani (Co-Founder, The Moms Co.), Aprameya Radhakrishna (Co-Founder, Koo), Abhishek Goyal (Co-Founder, Tracxn), Malini Adapureddy (Founder, Deconstruct) and Brij Bhushan (Co-Founder, Magicpin). In its first phase of scale, Basil has launched stainless steel bento boxes and bottles catering to the sensibilities of millennial parents and Gen Alpha. The funds raised will be used to bolster its D2C play, expand reach via e-commerce channels and expand product portfolio.
