London, July 2019 – Softomotive, a leading Robotic Process Automation (RPA) vendor, has appointed Moon Hyung Lee as South Korea Country Manager to lead its expansion across the Asia Pacific region.

Based in Seoul, Lee will accelerate the adoption of Softomotive’s ProcessRobot and WinAutomation RPA solutions throughout the region. With over 23 years’ experience in the IT industry, he was previously Country Manager at Entrust Datacard and Vormetric, and held senior sales management roles at VMware, BEA Systems and Oracle.

Argyris Kaninis, Co-CEO, Softomotive, said: “The Asia Pacific region represents a huge potential market for RPA, and we see great opportunities to help enterprises of all sizes enhance productivity and efficiency using our solutions. We’re delighted to have Moon Hyung Lee on board to enable businesses to leverage the power of RPA.”

Moon Hyung Lee added: “I am excited about the opportunity to build on Softomotive’s success in the Korean RPA market with existing clients and partners. This, together with our People1st Approach, will set the tone for further expansion across Asia Pacific.”

RPA enables the automation of manual, repetitive business processes, helping to reduce operational costs, increase efficiency, improve productivity and accelerate performance.

Softomotive is one of the leading worldwide providers of Robotic Process Automation (RPA) solutions, trusted by more than 8,000 companies worldwide. Both attended and unattended RPA are delivered through powerful, robust RPA technology, from desktop installation to server-based software which is quick to deploy, easy to use and provides best value for money.