Hard Rock hotels, casinos and cafes around the world will also be supporting local LGBTQIA+ causes in their communities

HOLLYWOOD, Fla., May 31, 2024 -- Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community this Pride Month with its annual "LOVE OUT LOUD" campaign including celebratory offerings and special events across its hotels, casinos, cafes and Rock Shops® around the world. Properties will once again be showing their local support during Pride Month by donating to LGBTQIA+ organizations in their communities through Hard Rock Heals Foundation to commemorate this important moment of reflection, celebration and action for the LGBTQIA+ community.

"Hard Rock has long been committed to honoring the LGBTQIA+ talent and guests who perform, dine, play and stay at our locations, as well as the LGBTQIA+ team members who make the experience so rewarding for our guests," said Stephanie Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at Seminole Hard Rock Support Services. "Hard Rock's 'LOVE OUT LOUD' celebration once again shows our ongoing support during Pride Month for our friends and allies around the world, encouraging them to be their authentic selves however they choose to through music, fashion and travel, with who they love." 

Hard Rock Hotels Stay Proud
Hard Rock Hotels around the globe will celebrate pride through sights, sounds and swag. Participating hotels' Sound Of Your Stay amenities let guests check out an in-room record player and albums from iconic LGBTQIA+ artists, curated playlists and custom pride speakers. Select properties will feature LOVE OUT LOUD suites and packages in partnership with local LGBTQIA+ artisans and designers.

Hotels will also be hosting special events for guests throughout Pride Month, including Hard Rock Hotel Riviera Maya and Hard Rock Hotel San Diego’s LOVE OUT LOUD weekend pool parties, Hard Rock Hotel Cabo San Lucas’ Freddie Mercury tribute show, and so much more. Visit hotel.hardrock.com to book your next stay.

Hard Rock Cafe Activities
Hard Rock Cafes around the globe will serve Pride Sunrise, a delicious and colorful limited-time cocktail made with a layer of strawberry puree and lime juice followed by a layer of mango puree, pineapple and orange juice, topped with Teremana Blanco Tequila and Blue Curacao.

Additionally, Cafes will be hosting activities throughout the month including bingo, karaoke and game nights. Visit cafe.hardrock.com to find the nearest location.

Special Collection at Rock Shops®
Rock Shops® will sell the iconic Hard Rock Cafe t-shirt with a Pride logo, as well as a tank top, tumbler and pin now through August 31, 2024 in retail stores and online at shop.hardrock.com.

Community Events
Hard Rock properties across the world will be showing their Pride for their LGBTQIA+ team members and guests through events taking place in their communities. Team members from Hard Rock Hotel at Universal Orlando, Hard Rock Hotel Daytona and Seminole Hard Rock Support Services will pop up at the Annual CommUNITY Rainbow Run & Festival on Saturday, June 8 in Orlando for participating runners to receive swag handouts, hotel stay giveaways and auctions. Seminole Hard Rock Hotel & Casino Tampa will be the title sponsor for the 2024 St Pete Pride Parade on Saturday, June 22, the third largest Pride parade in the U.S. and biggest Pride parade in the state of Florida. Hard Rock Hotel New York team members will march in NYC PRIDE on Sunday, June 30 followed by a Pride rooftop party at RT60 open to the public.

For more information about Hard Rock International's 2024 "LOVE OUT LOUD" campaign, offerings and events visit https://www.hardrock.com/pride-2024.aspx.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for five consecutive years, and among the top Upper Upscale Hotels four times in five years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

About Hard Rock Heals Foundation®: 
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International and Seminole Gaming. The foundation provides grants and assistance for health and wellness, disaster relief, humanitarian causes and more to benefit one common goal: making the world a better place by serving people and the planet. The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. Through the Hard Rock Heals Foundation, partnerships have been developed with iconic and emerging artists in support of charitable efforts around the world.

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